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Daniel Knight was born at the Royal Sussex County Hospital on the 12th of April back in 1983, he still lives in Brighton and runs his kickboxing equipment company Sidekick alongside his partner Daisy who is expecting his first child soon.
The Sidekick brand has become synonymous with Kickboxing but has spread its wings and also covers Brazilian Jiu Jitsu as well as mixed martial arts equipment. You will see the logo dotted around everywhere as Daniel has never been shy about sponsoring fighters or promotions and has generously given back to martial arts on numerous occasions.
Daniel first started to fall in love with combat sports at an early age, after his father left when he was just seven years old his mother who was a keen Karate practitioner would sit down with Daniel and his brother on a Saturday evening, they would all watch Jean Claude Van-Damme movies together and it became a ritual that Daniel really looked forward too. It also inspired Daniel to seek out a Kickboxing gym and to take up the sport. Daniel’s brother Paul had also taken up the martial arts with his discipline of choice being Judo, interestingly now the Knight household housed students of Karate, Kickboxing and Judo – possibly a little precursor to the evolution of mixed martial arts.
Daniel explained, “my mum helped me find a club, it was called Sama but is now called Kicks”, he reminisced. “It was a great martial arts centre ran by a fantastic teacher called Chris Kent. I went from a novice to a black belt over six years and had a great deal of fun competing on the amateur circuit, I always knew the sport would always play a big part in my life”.
After leaving school Daniel became a Ford automotive refinisher and went on to open his first company which was a vehicle repair centre, but something didn’t feel right to him and. It didn’t matter how much success he had there was still an itch that he couldn’t scratch and wherever he went, it followed. In 2010 Knight sold his shares to his partner and embarked on his dream and vision – Sidekick the apparel company was founded.
Things moved quickly, in 2011 not only did Daniel qualify as a professional kickboxing referee, but his new company became a sponsor for the World Kickboxing Federation. The federation sanctioned a world title fight between the 16 x world champion Marlon Hunt and Jamie Bates – Bates also came onboard as a sponsored Sidekick fighter.
Sidekick had quickly become a big player in the Kickboxing industry, it was time to branch out and the lure of the Mixed Martial Arts world was way to big a pool to not cast its rod over. New equipment was designed and then welcomed by the MMA world, soon promotions were using the Sidekick apparel and fighters up and down the country were being seen with the Sidekick logo boldly emblazoned across them.
2012 saw the largest MMA promotion in Europe put on its 11th show, this was to be the first live terrestrial channel showing of mixed martial arts on UK television. Headlining the show on this historical occasion would be the UK’s most famous fighter Alex Reid, a tough bout awaited him in the form of Sam Boo, that night Reid went on to take the win, both fighters were sponsored by Sidekick.
Things continue to grow for Sidekick, recently the controversial character and 4 X world kickboxing Andrew Tate was seen on Channel 5’s Big Brother reality show, he has worked alongside SideKick for a number of years and continues to be a sponsored fighter.
These are still early days in the life of the Sidekick brand, everyday brings new and exciting deals for Daniel Knight, when asked if he would do anything differently if he could start again, he gave a short and sweet answer, “nothing”.
Daniel feels that the company has really found and cemented its place in the combat industry, with a strong working relationship and growing friendship with fast growing Kickboxing promotion Stand and Bang and its promoter Kyle Greaves, Daniel feels there is plenty more success to come.
“I have been lucky to meet and work alongside some great people such as Kyle Greaves, Alex Reid and future Jiu Jitsu star Kristie Raby to name just a few of many” Daniel said, “these are exciting days at Sidekick but the possibilities in the future are endless, every superhero needs a sidekick, and you won’t find a better one than us”.
By Ben Farrelly.
Posted by Sidekick Boxing at 09:33
Wednesday, 4 December 2013
Are you a Mixed Martial Arts athlete? Are you desperately looking for the right MMA gear but unable to find the perfect one for yourself? If yes, then look no further and end your entire quest, we welcome you at Sidekickboxing.co.uk. SideKick is the most outstanding and leading MMA fightwear and kickboxing equipment brand in the UK. SideKick is the most phenomenal online marketplace that offers the widest range of top quality MMA fightwear products and Kickboxing gear to the athletes at the most reasonable prices.
Now, when the talk is about Kickboxing, it is a combination of different forms of martial arts based on punching and kicking. Kickboxing is regarded as one of the best self-defense practices and is becoming increasingly popular among kids and adults worldwide. On the other hand, with the growing popularity of kickboxing the needs of the best kickboxing equipments is mounting too. Thus, SideKick has stepped in the arena and is committed to offer the largest selection of superior quality kickboxing equipments and accessories to the entire kickboxing practitioners.
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Just to narrow down your kickboxing and MMA equipments, we have divided our offerings into several categories. You can check out our products with few clicks of your mouse and depending upon your requirements, you can shop the desired product from our store without wasting much of your time. Our foremost priority is the satisfaction of our customers and we strive hard to gratify their entire desires.
If you are looking for the highest quality kickboxing equipments and MMA gear then SideKick is the one that can accommodate your requirements without costing you much. Log on to http://www.sidekickboxing.co.uk/ and see what we have got for you.
Posted by Sidekick Boxing at 14:53
Wednesday, 30 October 2013
Posted by Sidekick Boxing at 14:41